Identify the business purpose for the campaign
If the purpose is sales, then the campaign should reflect that. Now lets break down sales what is a sale and how do we get one.
Every product sale is as follows, for as long as business itself has existed.
- Have a Product / Service
- Find People who COULD benefit for this product /service
- Identify reasons why they NEED such product / service
- Communicate the benefit
- Deliver on that promise
Example Product, e.g Chelsea Leather Boot
Let’s choose this product as the example, as it’s something that already exists, but with a small twist: this Chelsea boot has art at the bottom of the boot, just enough flair to keep it classy but just enough character for only the wearer to notice.
Step 2: Find potential Customers
There are many ways to find potential platforms. In today’s day and age, we can outsource this to platforms that find these potential customers for us based on a few factors. Read each platform’s ad guidelines to help them help you. But the most popular platforms are as follows, with this product example.
